Art of the Pure Land faith. Originating in the Nara period, Pure Land Buddhism is a more personal form of the faith than earlierEsoteric Buddhism mikkyō 密教 and the art pertaining to it reflects this. The most often represented subject is the *raigō-zu来迎図 in which the *Amida 阿弥陀 accompanied by his retinue comes down to earth in order to receive the soul of a believer and deliver it to the Pure Land. The art of jōdo is typically lively and more realistic than earlier Buddhist works. At Zenrinji 禅林寺 in Kyoto there is an early 13th-century raigō-zu in which the Amida looks out directly at the viewer, identifying him or her as the soul who he has come to accompany, a good example of this realism and engagement with the individual. The Heian and Kamakura periods were most productive for jōdo art, and Byōdōin *Hōōdō 平等院鳳凰堂 (1053) in Kyoto is a remarkable synthesis of all the art forms (architecture, painting, sculpture, and the decorative arts) represented in this style.